Advertising and product advertising spending decreased 10 percent to $231 million in the 3rd quarter of 2010. Study and development expenses remained smooth at $824 million in the third one fourth of 2010. The effective tax rate on earnings from continuing functions before taxes was 19.3 percent in the third quarter of 2010, compared to 23.4 percent in the same period in 2009 2009. THE BUSINESS reported third quarter GAAP net earnings from continuing procedures of $949 million, or $0.55 per share, in comparison to $892 million, or $0.45 per share, for the same period in ’09 2009. The Company reported third one fourth non-GAAP net earnings from continuing functions of $1.0 billion or, $0.59 per share, compared to $944 million, or $0.47 per share, for the same period in ’09 2009.After repeated stints in material anger-management and abuse programs, actor Charlie Sheen broke furniture, broken a chandelier, and normally trashed his suite at New York’s Plaza Resort early Tuesday morning, police say. His publicist blamed the incident on an allergic attack to medication. But he was naked, drunk, high on coke, and along with a prostitute, the brand new York Post reported. The troubled celebrity of the hit TV series Two and a Half Males was briefly hospitalized for a psychiatric evaluation before jetting back to Los Angeles. Inpatient facilities for people trying to control alcohol, drug abuse and personality disorders are costly – over $10,000 for a 30-day time stay will be a low estimate.